South Africa befriends Bollywood in hopes of getting more screen time


Skift Take

Cape Town has realized you don't need a catchy slogan or expensive tourism campaign to boost tourism, instead star in a film -- a method that destinations from Italy to New Zealand to Morocco have proven will work.
Just like Spain's role in the Hindi film Zindagi Na Milegi Dobara enticed thousands of Indians to visit Spain, South Africa's special appearance in the film Cocktail has already seen a surge in enq