Starwood Is Back as Barry Sternlicht Rebrands SH
Skift Take
Barry Sternlicht is bullish on his second go-around with Starwood Hotels. But it has a long way to go to reach the heights of its heyday.
SH Hotels & Resorts announced Wednesday that it's officially rebranding as Starwood Hotels, reviving the company that Barry Sternlicht founded in 1991.
Sternlicht had built Starwood into a major player with the purchases of Westin and ITT Sheraton in 199
