Airbnb Claims Marketshare Gains Against Hotels, Vrbo
Skift Take
Speaking of partnerships, Airbnb CEO Brian Chesky said: "We don't need to build the future by ourselves." More partnerships would be a big change for Airbnb, if and when they happen.
Airbnb claimed to have made marketshare gains against hotels in 2024, and to be doing likewise in its competition with Vrbo.
Chief Financial Officer Ellie Mertz told analysts during Airbnb's fourth quarter earnings call Thursday that product improvements and brand marketing efforts "have really been attracting, frankly, classic hotel users to try our product and has allowed us to continue to gain market share."
Mertz added that "we feel like we are doing quite well" in the competition against Vrbo, Expedia's vacation rental platform.
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