Wi-Fi's Frustrating Lack of Progress at Events
Skift Take
Many planners treat Wi-Fi as an afterthought, when really it's become a central part of the event experience, just like food or beverage.
No matter how fun an event is or how great the after-parties are, attendees are typically there as part of their job. That means they probably need to get work done, whether it’s answering emails, researching reports, sending large files, or tracking and documenting what panels they attend. All of this is not possible without Wi-Fi — and yet Wi-Fi at events is often pretty terrible. It's frequently slow, spotty, and at certain times, seemingly nonexistent.
Although the situation has improved over the years, it hasn’t improved all that much. People are still complaining about the same basic problems as they were 10 years ago. This is
