Articles tagged “skift exclusive”

Online Travel

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.
Online Travel

Inside MakeMyTrip's 'Travel Superapp' Strategy. Is it Doable?

The real challenge for MakeMyTrip isn’t just building an end-to-end travel company — it’s making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? That’s the test that will define its success or failure.