Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Airlines

SAS Strives to Fulfill Passenger Dreams and Its Own With Experiences Program for Elite Flyers

We're not surprised SAS frequent flyers love to take trips with the airline's head chef, though we're impressed the airline found 20 takers willing to spend $5,000 a piece (plus 100,000 points) for a five-day trip to Japan.

Brian Sumers | 7 years ago

Business Travel

Video: Rethinking the Business of Experiential Tours

All tours are not created equal, and Wade's approach actually tries to avoid sameness.

Jason Clampet | 9 years ago

Experiences

Experiential Travel Trend Suits Tour Operators Just Fine

Smart tour operators are leveraging their scale and mobile technology to create tours that change dynamically.

Andrew Sheivachman | 9 years ago

Experiences

21c Museum Hotels' Craig Greenberg and Alice Gray Stites on Art, Culture and the Experience Economy at Skift Forum

Learning is a luxury that all travelers are looking to invest in.

Alexandra E. Petri | 9 years ago

Experiences

Free Report: The Rise of Food Tourism

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

Skift | 10 years ago

Experiences

Interview: Abercrombie & Kent CEO on the Roots of Experiential Travel

Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.

Samantha Shankman | 10 years ago

Experiences

Skift Global Forum: Adventure Travel Pioneer Darrell Wade on Travelers' Local Obsesssion

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Samantha Shankman | 11 years ago

Experiences

Experiential Is All the Rage in Travel Media These Days

Some of the more enlightened travel media companies are going beyond the flashy, advertiser-driven media packages, AFAR is one of them.

Greg Oates | 11 years ago

Experiences

Skift Survey: Consumers Are Asking for Packages Beyond Packaged Travel

Overall, travelers today are looking to travel with friends and family and use local firms in the destination they’re going to.

Greg Oates | 11 years ago

Experiences

Who’s to Say What Is Truly Authentic Travel?

Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.

Greg Oates | 11 years ago