Discover Puerto Rico Has Millions in Events Business at Risk, Says Ex-Tourism Chief
Skift Take
Discover Puerto Rico's contract runs out in three years and uncertainty over whether it will be renewed is holding back potential events business, the former CEO of the destination marketing organization told Skift.
“This is a big problem for Puerto Rico and the industry, and it puts meeting planners in a really difficult predicament,” said Brad Dean, who left last month to run Explore St. Louis.
Discover Puerto Rico's 10-year contract expires in June 2028.
“There is currently $101 million of meeting and convention business on the table extending beyond that contract period,” he told Skift.
A major convention — where you’re bringing thousands of people to the island — is typically booked years in advance.
Discover Puerto Rico has requested an extension of its contract, which needs to be approved by the Board of Directors and the government, but without any confirmation as of
