Women Travelers Are Increasingly Making Political Choices Starting With Hotels

Skift Take
Women are an immensely powerful bloc in the travel industry, accounting for 56 percent of leisure travelers worldwide. The group's financial clout is expected to grow, with women under the age of 30 earning the same amount as or more than their male counterparts in 22 U.S. metropolitan areas.
But with more states restricting abortion rights following the U.S. Supreme Court overturning Roe vs. Wade in June, female travelers are increasingly reconsidering how they spend their travel dollars, including taking a hard look at hotels. That mindset is driving hotels nationwide to provide a more welcoming atmosphere for female guests.
Although dozens of hotels offer offering simple amenities like complimentary tampons or niche beauty products, Boston-based solo traveler Christine Casalini said the most important factor for her in choosing accommodation is a welcoming culture. She said she's more mindful about where she spends her time and money in recent years after reading reports that women