Positioning Business Travel as New Center of Company Culture
Skift Take
This is a smart way to think about this new hybrid world of work: approaching travel as less of a transactional function and more as a strategy for developing company culture. Worth a read.
Even as business travel makes a much faster recovery than anyone had expected, one of the big questions everyone is grappling with is what role does it play in a distributed work world, which is where the future of work is headed.
One thing is for sure: employees and teams inside companies that have not met each other for two years are now traveling in droves to meet each other and that is where a lot of current business travel demand lies. While it is still too early to tell, this new demand for travel may m
