Puerto Rico Wants Its Share of Remote Workers — Is Now the Best Time?

Puerto Rico is the latest destination seeking to tap into the digital nomad market.

The U.S. territory's tourism board launched a “desk makeover” competition on Thursday, asking what people could accomplish with two weeks working remotely there, with six winners receiving free flights and two weeks’ accommodation. It's open to U.S. residents only.

But the launch comes as many countries are starting to put in place more, not fewer, travel restrictions.

The U.S. State Department has added at least 116 countries to its "Level Four: Do Not Travel" advisory list, this week, including the UK, Canada, France, Israel, Mexico, Germany. The U.S. Centers for Disease Control and Prevention also notes "travelers should avoid all travel to Puerto Rico."

Yet this is a market that seems to be worth pursuing. There's a potential $1 billion-plus digital nomad subscription addressable market in the U.S., according to Skift Research, presented at a Skift Live event on Wednesday.

Do the risks outwe