Family Travel and Latest Booking Trends: Key Insights from Skift Research
Skift Take
Families are embracing travel, fueled by multi-generational trips and increased spending confidence.
Family travel continues to be the largest segment of U.S. leisure travel, with more families opting for vacations that create shared experiences and lasting memories. Skift Research delves into the trends driving this vital segment in our latest report: “U.S. Travel Trends Q2 2024: Insights into Family Travel.”
In the second quarter of 2024, 46% of survey respondents indicated they were "very likely" to take a family trip, with 31% showing interest in multi-generational travel that includes paren
