HomeAway turns to tiered pricing to keep business rolling in Europe
Skift Take
Homeaway reports a steady rise in revenue, due in part to its technology integration of VRBO, and including its nascent Australian market into earnings for the first time.
HomeAway has faced a recent slowdown of business in Europe due to the ailing economy, but is readying to remedy the downturn with the launch of its tiered pricing payments in Europe. The vacation-rental company had already launched the program in the US and UK, and reports initial positive feedback.
The tiered pricing is also expected to increase renewal rates. Overall renewal rates dropped this quarter due to the first-time inclusion o
