‘Tariffic’ Deals, Capacity Cuts, Marketing Pauses: Canadian Airlines React to U.S. Trade War
Skift Take
Following President Donald Trump’s announcement on tariffs, some Canadian airlines are rethinking their U.S. routes and marketing campaigns.
The fallout from President Donald Trump’s announcement of a 25% tariff on Canadian goods has been swift, though as of Thursday afternoon, there was a temporary reprieve.
While the tariffs have targeted trade, they are shaping how Canadians feel about spending their money. Some Canadians have started canceling vacations to the U.S. and boycotting U.S.-made products.
Canadian airlines are trying to figure out how to respond.
Porter Airlines, Canada’s third largest airline behind Air Canada and WestJet, told Skift it has maintained demand for U.S. routes throughout February, but anticipates that overall bookings may be lower than initially expected in 2025 due to the rising tensions. The carrier said it has had to lower fares to keep booking
