Key Indian Metros Drive Marriott’s Growth in South Asia
Skift Take
Marriott International recorded strong growth in the South Asia region in 2024, with Indian metropolitan markets such as Hyderabad, Gurugram, Bengaluru, and Mumbai playing a key role in driving the growth of average daily rates (ADR). Growth in ADR and occupancy led to the company recording a revenue per available room (RevPAR) growth of 11% in the region, the company said on Monday.
Marriott also signed a record number of deals in South Asia last year: A total of 42 deals, contributing a total of 7,000 rooms to its pipeline. By the end of the year, Marriott’s pipeline of developing hotels in South Asia reached nearly 20,000 rooms, with the lion’s share being in India.
“We had a record-breaking year in 2024 with unprecedented signings and strong business performance in South Asia, underscoring the region's immense growth potential,” said Marriott’s president and CEO Anthony Capuano.
New Brands: Marriott is expanding its brand footprint in the region. Last year, Marriott debuted the Moxy brand in the region with
