Hyatt Launches New Mid-Market Hotel Brand Hyatt Select
Skift Take
Hyatt's latest brand will allow it to fill a space in a mid-market segment it didn't have an offering in before.
Hyatt Hotels is expanding its reach into the so-called "upper-midscale" segment with a new brand, Hyatt Select, designed to attract cost-conscious travelers while offering hotel owners a conversion-friendly option with lower operational costs.
The Chicago-based hospitality company launched Hyatt Select on Tuesday. The brand targets transient (not extended stay or convention) travelers in smaller towns and cities where the hotel giant has limited or no presence. Hyatt Select will feature properties with 70 to 200 rooms an
