Saudi Points to Gains in Female Travelers
Skift Take
More than 13 million women visited Saudi Arabia last year, just six years after women were allowed to work as tour guides in the country.
At the ITB Berlin travel conference this week, Saudi Tourism Authority CEO Fahd Hamidaddin touted success in attracting female travelers.
"Our growth is due to travelers from around the world who seek unique and authentic experiences, especially those from Europe and the Americas. And, as a standout demographic in our growth story for 2024, we found that 44% of travelers to Saudi were women," he said on LinkedIn.
With an estimated 30 million international visitors, according to the Saudi Min
