How Social Media Is Shaping Travel Planning and Booking
Skift Take
Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.
A Skift research study confirms the growing trend of planning trips through social media. The data highlights the significant role of social media in shaping travel decisions for Gen Z and Millennials.
Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media. Among social media channels, Instagram and YouTube are the most widely used across different cou
