This Airline Is Tapping Into India’s Growing Love for Sports and Events-Led Tourism

Indian travelers are looking for unique experiences, and Singapore-based low-cost airline Scoot is counting on this trend to attract this market, said Brian Torrey, General Manager for India and West Asia, at Scoot, a subsidiary of Singapore Airlines.

“Indians are looking for experiential holidays, like going to concerts, or trying new sports, and more. And they want to get there seamlessly and efficiently,” he told Skift in an interview. This is why Torrey believes Scoot’s deployment of its new Embraer E190-E2 jets in underserved destinations will benefit. 

“These new jets are opening up new destinations to Indian travelers. They do not necessarily want to go to key metros anymore, and instead explore Tier-2 cities.”

He expects the Indian aviation industry to grow as all indicators such as population, economic growth, and travel demand remain positive. “For us, India is a top market. We operate to six destinations in India, but as a whole with Singapore Airlines, we cover 13 destinations. So, we are well placed for that growth in meeting the Indian travelers’ demand f