Experiences

When everything can be clicked, streamed or viewed online, it's the in-real-life-only moments that travelers now crave. From mega concerts to meteor showers, these events will be the driving force in travel in 2025. It’s the age of Live Tourism.

Play is essential to human well-being, and travelers, especially younger ones, are increasingly likely to plan trips around sports, music, and other entertainment and cultural events. As a result, providing opportunities for play is becoming essential for travel companies and destinations as the centerpiece of their growth, development, and marketing strategies.

Travel’s little hiccups are no match for today’s smarter trip protection. With proactive perks and seamless support, travel brands are turning disruptions into moments of care and convenience.

In this video from Skift Aviation Forum 2024, Amy Bernard of American Express Travel discusses how the rising demand for premium experiences, personalized amenities, and best-in-class service is driving innovation in Centurion Lounges across airports globally.

Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

Today's podcast looks at live tourism, Southwest's positive outlook, and Boeing's setback.

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

KKday’s latest funding is more than just a financial boost — it is a testament to the growing power of the experiences sector, which is transforming how travelers engage with and enjoy destinations.

There is a subset of luxury travelers who are taking to the water to find remote, interesting areas that aren’t mobbed. And increasingly, they aren’t opting for hyper-luxe, large scale cruises.

It is fascinating to see what outdoor recreation activities say about American society at large, and how Covid changed some activities for a while, while some reverted back to mean.