How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research
Skift Take
Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.
When the pandemic started and travel was immediately put on pause last year, marketing budgets were among the first to undergo drastic reduction in travel companies around the world. Skift Research conducted a survey in late April last year to gauge the damage to the marketing team. Out of the 756 companies participating in the survey, 90 percent had already cut marketing spending.
Now that we are on the fast track of recovery, what marketing leaders have in front of them are tough jobs of recalibrating st
