No More 'Bags Fly Free': Southwest Scraps Its Most Iconic Perk

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Southwest Airlines is scrapping its decades-old "bags fly free" policy, one of the most stunning reversals to its business model in recent months.
For bookings made on or after May 28, only passengers with top Southwest loyalty status or those buying the most expensive fares will get to check two bags for no extra charge.
In a statement, the airline said the move would create choice for customers, as well as “support business objectives.”
Southwest Rapid Rewards A-List Preferred members and passengers traveling on Business Select fares will continue to have an allowance of two checked bags.
Those flying on other Select fares and A-List status members will be able to check in one bag without extra charge. In a huge break from Southwest’s current policy, all other passengers will be charged for checked baggage. The airline has not disclosed the new luggage pricing structure.
“We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for today, and return to the levels of profitability that both we and our shareholders expect,” CEO Bob Jordan said i