Global Travel Poised for Continued Growth in 2025
Skift Take
2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.
Last year marked a turning point for global travel. Unlike the two prior years, which focused on recovering back to pre-pandemic levels, 2024 saw the industry shift its focus to real growth.
The latest Skift Travel Health Index reveals strong performance for the travel industry throughout 2024, growing both year-on-year and compared to pre-pandemic leve
