Hyatt Pushes Into Mid-Market Hotels While Doubling Down on Luxury
Skift Take
Hyatt is diversifying beyond luxury and premium. Appealing to multiple types of customer needs could provide a buffer against potential economic slowdowns long-term.
Hyatt Hotels is expanding its presence in the mid-tier market and scaling up in luxury and lifestyle brands as part of a broader fine-tuning of its brand portfolio. The hotel operator aims to speed up growth in its global footprint, increasing fee generation from owners and franchisees.
In a call with investors on Thursday, president and CEO Mark Hoplamazian laid out a vision for Hyatt's continued transformation.
“Luxury and lifestyle growth will continue to be very intentional, ensuring we protect the ethos of each brand,” Hoplamazian said. “At the same time, we see tremendou
