Articles tagged “skift research”

U.S. travel reflects cautious optimism, with growing financial confidence balanced against rising costs and shifting spending behaviors.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.

Older women are traveling more and there are plenty of opportunities for the hotels and airlines to adapt their product offerings.

The tours and experiences space is rapidly evolving. Not only is this a major opportunity for tour operators and travel agents, but for other travel sub-sectors as well.

By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.

Women are reshaping travel as key decision-makers, prioritizing meaningful, independent experiences.

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

2024 marks a new era for the travel industry. Skift Research's State of Travel report gives insights on current travel trends, consumer behavior, and different travel sectors.

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge.

If stiff regulation doesn't get in the way, it is very likely that short-term rentals will take a chunk of market share from hotels. That's why you'll see more hotels getting into the vacation rental biz.